Personal problems of McAfee’s founder impacted the company’s reputation
15 January 2013
The reputation of the anti-virus software developer has been seriously tarnished by the recent scandal involving its founder, John MacAfee. He is accused of murdering a Belize citizen.
McAfee Associates was founded by John back in 1987, but he left the company in 1994 (after it became one of the leading companies on the market). In early 2011, Intel purchased it for $7 billion.
A BrandIndex expert studied the rating of the McAfee anti-virus software brand and made an unusual conclusion: despite the fact that John hasn’t been with the company for over 20 years, his association with the brand is still so strong that his personal problems resulted in a -17 downslide of the company’s rating (on a -100 to 100 scale). This is the lowest rating of the McAfee brand since over 5 years ago when this monitoring was started.
McAfee’s brand rating plummeted after mass media announced that the Belize government had doubts as to the mental health of the company’s founder.

Experts of the U.S. Federal Trade Commission are convinced that the technological progress has reached such a stage that we must revise the rules of protecting children’s online privacy.
Reuters reports that charges have been pressed by the US government against Bo Zhang, a 32-year-old China-born programmer. He is accused of illegally copying the source code of government-owned software that cost $9.5 mln to develop, to an external hard drive.
According to Germany’s Interior Minister Thomas de Maiziere, in the first half of this year a new department for protecting internet resources, The National Cyber Defence Centre will be created.
Microsoft initiated a lawsuit to prevent one of its managers from assuming a position in a competing company.
RapLeaf, a US-based company, has been successfully working in the area of social network monitoring (SMM) for several years and has accumulated significant experience in collecting and analyzing these data. In other words, the core of this business is the collection of comprehensive information about Internet users and selling it to interested third parties.
Japan has always been notorious for the industriousness of its people and the amount of time they spend at their workplaces, as well as ignorance of privacy-related matters both among employers and employees.
Most of us see nothing criminal in a situation where one of the spouses reads the other’s email or SMS messages. Jealous and insecure types periodically peeked into their spouses’ pockets centuries before computers and cell phones were invented.